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Jim Cramer:

But what matters to me is that when everyone else is paying $3 million per commercial, Apple paid nothing and easily had the best ad of all.

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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world.

You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here.

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Daily Update for February 7, 2012 originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 07 Feb 2012 13:30:00 EST. Please see our terms for use of feeds.

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The design wizards at Twelve South have come up with another unique and useful accessory for Apple gear. This time, they're introducing the HoverBar (US$79.99), a mounting clamp and flexible bar that floats an iPad 2 (or several) next to your iMac or Apple monitor.

The HoverBar can be clamped onto the upright of an iMac or Apple display, to a tabletop, or any other surface up to an inch thick. Your iPad 2 sits in a plastic clip that's mounted on a swivel ball so it can be turned to any angle. In the video below, one idle youth taking time out from doing his homework uses the iPad / HoverBar combo as a steering wheel for Real Racing. That's a different use case!

Many people will want to use the HoverBar-mounted iPad as a communications device, displaying email or providing a way to do FaceTime conferencing without the dreaded "nose vision" view. Used with an app like Air Display ($9.99), you can even have a Mac window displayed on your iPad.

We hope to get a HoverBar soon for a full review. Until then, enjoy the video and visit the Twelve South website.

Twelve South HoverBar a unique way to marry iPad and iMac originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 07 Feb 2012 13:00:00 EST. Please see our terms for use of feeds.

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AP - iTunes' Official Music Charts for the week ending Feb. 6, 2012:

Reuters - Apple Inc. is in talks with Canada's two biggest telecom companies about becoming partners in the launch of iTV, a device combining features of the wildly popular iPad tablet with those of a television set, a newspaper reported on Tuesday.

Two years ago, Tristan Schaap joined Apple's Platform Technologies Group as an intern. During his 12-week stint with the Core OS division, he worked on a project to get a piece of Mac OS X running on an ARM processor, says a report by iMore. Most people were not aware of this project until recently, when the Netherland's Delft University of Technology made Schaap's thesis available to the public.

Schaap's project was very specific - he worked with Darwin and ported it to a Marvell ARMv5te processor. Some of the ARMv5 code was present in Darwin and his job was to get it to work in both single-user mode and multi-user mode.

His report doesn't say why Apple assigned him this project, but as OSNews points out, it's possible Apple wanted to test his mettle and introduce him to the company during his 12-week tenure. Technically, Apple couldn't use his code because the project's Marvell ARMv5 processor is not found in any Apple hardware. It even predates the Samsung ARMv6 core which powered the original iPhone. Also, it's highly unlikely Apple would assign an important project like the OS X/ARM port to an intern.

Speculation about an ARM-based MacBook Air gained momentum after Microsoft announced that its new desktop OS, Windows 8, will support ARM hardware. This opens the door to ultra-portable notebooks and tablets with exceptional battery life and all the features of a full desktop OS. Whether this strategy will be successful, remains to be seen as Microsoft's last gamble to bridge tablets and PCs, a project with the codename Origami, failed miserably.

[Via AppleInsider]

Apple intern thesis bears on porting Darwin to ARMv5 chips originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 07 Feb 2012 12:30:00 EST. Please see our terms for use of feeds.

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Apple's concern is that app developers are paying companies to use bots to artificially boost apps into Apple's App Store Top 25 charts.

Acer has sued its former CEO and President Gianfranco Lanci in Italian courts for allegedly violating a non-compete clause, the company said Tuesday.

The U.S. Congress should scrap two controversial copyright enforcement bills and start over with attempts to target foreign websites accused of infringement and...

Yahoo! News - When Apple pulled back the curtain on the iPad 2 to reveal a more powerful, slimmer, but not all-that-different successor to its original tablet, rumors immediately began to swirl around what the company might be planning for its next slate. Now, as we approach …

SAP on Tuesday announced the first products based on its HANA in-memory database aimed at small and medium-sized businesses, including a new Edge edition of the...

Apple and the New York City Metropolitan Transportation Authority (MTA) both received criticism last year for a sweetheart deal in which Apple paid less rent per square foot for the Grand Central Terminal retail store space than other tenants in the facility. Well, the deal is starting to pay off for the MTA as expected, since the popularity of the Apple Store at Grand Central Terminal appears to be improving sales for other retailers.

While the trend is based on data from only one nearby restaurant, it's expected that the Apple Store is attracting business to other stores and restaurants in Grand Central Terminal as well. Crain's New York Business says that sales at Michael Jordan's The Steakhouse N.Y.C. have increased by 7 percent in the last seven weeks. A co-owner of the restaurant, Peter Glazier, says the improvement in sales isn't just because Apple displaced another high-end restaurant, Metrazur. "The jump only happened after Apple opened," according to Mr. Glazier.

Apple not only pays less rent than other tenants, but does not contribute to a revenue sharing agreement that most of the other tenants of Grand Central do. The MTA believed that the flagship Apple Store would attract significant numbers of new customers that would benefit the other tenants and the entire facility as well. For every 1 percent increase in sales for the terminal's retailers, the MTA stands to gain $500,000 in rent due to the revenue sharing agreement.

If the experience of Michael Jordan's The Steakhouse is an indication of increased sales across the board, then the Apple agreement will certainly pay off dividends to the MTA.

Apple's Grand Central neighbor sees sales increase originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 07 Feb 2012 12:00:00 EST. Please see our terms for use of feeds.

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Windows XP Service Pack 3 and Office 2003 will be reaching end of support in April 2014.

A group of students concerned over Facebook's privacy practices plans to continue to press the Irish Data Protection Commissioner (DPC) for action following a...

Two-thirds of all DDoS attacks globally were motivated by politics, ideology, nihilism or vandalism.

Two-thirds of all DDoS attacks globally were motivated by politics, ideology, nihilism or vandalism.

Appolicious - Android users have been waiting for what seems an eternity for Instagram to hit the Market, and while the app developers haven’t revealed an exact launch date, it may be sooner than we think. According to InFlexWeTrust, a Samsung Galaxy Tab 10.1 user saw a message for a Featured App that was none other than Instagram, the popular photo-sharing service. But when he went to download the file, the Android Market link was broken. A quick check of the Android Market confirms that there is no Instagram app yet.

Rumor has it Google's working on a pair of futuristic glasses that will offer a computerized heads-up display to augment the world around you.

AP - U.S. Postal Service officials in Miami say an employee died when he tumbled into a storm drain while searching for his cell phone.